Mutual-fund
superstar Peter Lynch
and author John Rothchild
explain the
basic principles of the stock market and business in an investing guide
that will enlighten and entertain anyone who is high-school age or
older.
Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing—the fundamentals
of our economic system and what they have to
do with the stock market
—aren’t taught in school. At a time when
individuals have to make important decisions about saving for college
and 401(k) retirement funds
, this failure to provide a basic education
in investing can have tragic consequences.
For those who know what to look for, investment opportunities are everywhere. The average high-school student is familiar with Nike
, Reebok
, McDonald’s, the Gap
,
and the Body Shop
. Nearly every teenager in America drinks Coke
or
Pepsi
, but only a very few own shares in either company or even
understand how to buy them. Every student studies American history, but
few realize that our country was settled by European colonists financed
by public companies in England and Holland—and the basic principles
behind public companies haven’t changed in more than three hundred
years.
In Learn to Earn
, Lynch and Rothchild explain in a
style accessible to anyone who is high-school age or older how to read a
stock table in the daily newspaper, how to understand a company annual
report, and why everyone should pay attention to the stock market
. They
explain not only how to invest, but also how to think like an investor
.
Many investors, including some with substantial portfolios, have only the sketchiest idea of how the stock market works. The reason, say Lynch and Rothchild, is that the basics of investing—the fundamentals
For those who know what to look for, investment opportunities are everywhere. The average high-school student is familiar with Nike
In Learn to Earn
You can find this book on Amazon.
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