Following the 2007–09 financial crisis, mainstream finance theory was
criticized for failing to forecast the market crash, which resulted in
large losses for investors. Has our finance theory, which many consider
an idealization that does not take reality into account, failed
investors? Do we need to reconsider the theory and how it is taught (and
practiced)? This book explores current critiques of mainstream theory
and discusses implications for the curricula of finance programs as well
as for practitioners. In so doing, the authors integrate a review of
the literature supported by conversations with finance professors, asset
managers, and other market players.
superstar 
and author 
explain the
basic principles of the stock market and business in an investing guide
that will enlighten and entertain anyone who is high-school age or
older.
of our economic system and what they have to
do with the 
—aren’t taught in school. At a time when
individuals have to make important decisions about saving for college
and 
, this failure to provide a basic education
in investing can have tragic consequences.
, 
, McDonald’s, the 
,
and the 
. Nearly every teenager in America drinks 
or
, but only a very few own shares in either company or even
understand how to buy them. Every student studies American history, but
few realize that our country was settled by European colonists financed
by public companies in England and Holland—and the basic principles
behind public companies haven’t changed in more than three hundred
years.
, Lynch and Rothchild explain in a
style accessible to anyone who is high-school age or older how to read a
stock table in the daily newspaper, how to understand a company annual
report, and why everyone should pay attention to the 
. They
explain not only how to invest, but also how to think like an 
.
